we help you eliminate fees, risks, and taxes while building lasting wealth
Take Control
of Your Financial Future with
Emerald City Money.
Take Control of Your
Financial Future
with Emerald City Money.
Your Goals, Our strategy—Let’s Make It Happen.
A Life Insurance Retirement Plan (LIRP) is more than life insurance—it’s a smart way to grow wealth tax-free while protecting your family. Your cash value grows safely, free from market risks, and you can access it tax-free anytime—even before retirement—to cover major expenses, opportunities, or emergencies.
Combine the power of a trust with a Life Insurance Retirement Plan (LIRP) to grow and protect your wealth. By having the trust own the policy, you gain tax-free growth, asset protection, and control over how funds are distributed. This strategy ensures financial security and creates a lasting legacy for your loved ones.
Enjoy financial flexibility now while building a secure, tax-free income for the future.
a trust fund alternative
Life Insurance Retirement Plans (LIRPs)
Your Wealth, Your Way.
what we offer
Fixed Indexed Annuities (FIAs) are designed to grow your savings safely while protecting your principal from market losses. Your returns are tied to the performance of a market index, like the S&P 500, offering growth potential without the risk of losing money during downturns.
FIAs also provide options for guaranteed lifetime income, giving you peace of mind and financial stability in retirement. It’s a smart, secure way to grow your wealth and enjoy a worry-free future.
growth and security in one plan
Fixed Indexed Annuities (FIA)
annuities (FIA)
your wealth, your way.
what we offer
Life insurance isn’t just for the future—it’s for today. With living benefits, you can access funds from your policy if you face a critical, chronic, or terminal illness.
Use the money for medical bills, daily expenses, or anything else you need. It’s peace of mind knowing your policy works for you now, not just later.
Living Benefits allow you to access a portion of your life insurance policy’s death benefit while you’re still alive if you face a qualifying condition, such as a chronic, critical, or terminal illness. These benefits provide financial flexibility to cover medical bills, lost income, or daily expenses, offering peace of mind and support during life’s unexpected challenges. Protect your today and tomorrow with living benefits!
Contact us today to explore how living benefits can secure your future!
financial protection when you need it
Living Benefits
your wealth, your way.
what we offer
Mortgage protection is life insurance designed to ensure your home stays secure, no matter what life throws your way. It covers your mortgage payments if you pass away, become critically ill, or face a disability, giving your family financial stability during challenging times.
Protect your biggest investment and give your loved ones the gift of security and peace of mind. Let mortgage protection keep your home safe for generations to come.
safeguard your home and family
Mortgage Protection/Term Life Insurance
your wealth, your way.
what we offer
Bi-weekly coaching, comprehensive financial plans, priority access to you, and custom strategies
$750-$1,500
Monthly 1:1 coaching, personalized financial strategy, and follow-ups
$300-$750
Monthly group sessions and resource access
$100-$300
ongoing financial coaching
tax-free wealth plans
$500-$1,000
$300-$800
$200-$500
one-time services
free
discovery call/initial consultation
for clients (individuals and families)
Financial Coaching Packages
$1,000-$3,000
agent onboarding
and training
Personalized support to help agents grow their book of business
$200-$500
(cancel anytime with 30 days' notice)
Weekly or bi-weekly sessions with all agents
$50-$150
agent onboarding
and training
In-depth coaching on sales, financial strategies (e.g., IULs, FIAs), and business
$500-$1500
Includes onboarding materials, introductory coaching sessions, and goal setting
$150-$500
agent onboarding
and training
for agents (emerald city money moguls)
Financial Coaching Packages
Meet Ashley Jenkins—a visionary financial coach, wealth longevity planner, and the driving force behind Emerald City Money. Born on the South Side of Chicago, Ashley’s story is one of resilience, ambition, and an unwavering commitment to helping others. Growing up in a family of small business entrepreneurs, she witnessed firsthand the hustle and sacrifices it takes to create a better life. Her journey is deeply rooted in these experiences, shaping her mission to empower others to take control of their financial futures.
Ashley’s path was far from linear. She was the first in her family to graduate high school and college, defying the odds and setting a new standard for her family. With a degree in Business Administration and years of experience in non-profits, business management, and wealth planning, Ashley has honed her skills to build a career focused on service, empowerment, and transformation.
Her "aha moment" came during the pandemic when she realized the importance of financial security—not just for herself, but for families everywhere. She transitioned from being a client of financial products to becoming a guide for others, using her expertise to simplify the complexities of wealth building. Ashley didn’t just step into the insurance industry—she redefined it by creating a brand that prioritizes relationships, education, and personalized solutions.
What sets Ashley apart is her versatility. Whether she’s mentoring agents, empowering women of color, or developing strategies to protect families and businesses, Ashley brings a holistic, judgment-free approach to every interaction. She understands the emotional side of money and works tirelessly to shift mindsets, eliminate financial stress, and plant the seeds of generational wealth.
Today, as the founder of Emerald City Money, Ashley combines her passion for helping others with her knack for simplifying complex financial strategies. Her mission is clear: to empower individuals and families to dream bigger, plan smarter, and build legacies they can be proud of.
Ashley’s story isn’t just about her—it’s about you. It’s about everyone who has ever felt like financial freedom was out of reach. With her guidance, you’ll not only learn how to manage your money, but you’ll also transform your mindset and your future.
ceo/founder
Meet Ashley Jenkins
founder, ceo
Ashley Jenkins
I believe wealth is for everyone—not just a select few. Let’s rewrite your financial story together.
Empowering
individuals to transform their financial future through education and personalized strategies. At Emerald City Money, we bridge knowledge gaps, eliminate risks, fees, and taxes, and provide innovative solutions to build lasting wealth and secure legacies for generations to come.
our mission
"We believe financial planning is more than just numbers—it's about empowerment, security, and creating a legacy that lasts. At Emerald City Money, we specialize in personalized strategies that align with your goals, eliminate unnecessary risks, and help you take control of your financial future. Our mission is to simplify the complex, educate, and provide the tools you need to build wealth and protect what matters most."
Meet Your
Financial Partner
The proof of our work lies in the stories of our clients. From transforming financial stress into confidence to helping families build generational wealth, we're proud to make a meaningful impact. Discover how we've helped people like you take control of their finances and achieve their dreams.
What Are Our
Clients Saying?
construction manager, gsa
anthony jenkins
Ashley was incredibly patient and thorough when assessing my retirement needs. She took the time to educate me, carefully examining the performance of my current retirement accounts and pointing out areas of concern. I was amazed to learn how much money was slipping away in fees and taxes, but Ashley's genuine care and expertise put me at ease. She came back with personalized solutions to minimize taxes, eliminate risk, and greatly reduce fees—ensuring my retirement funds would grow safely. At 67, knowing my retirement is secure and can provide steady income means everything. Ashley made me feel confident and supported every step of the way, and I can’t thank her enough for her dedication.
"I was amazed to learn how much money was slipping away in fees and taxes..."
former paralegal, bc robertson law
amy wong
My husband and I are so grateful for Ashley’s guidance in setting up Life Insurance Retirement Plans for our family. She helped us design a plan to not only secure our future but also build a legacy for generations to come. My husband decided to max-fund our policies over a shorter period, so we’ll only be paying for 8 years on his policy and 12 years on mine. Despite coming from a healthy family, we don’t come from a very wealthy one, so this was our chance to start a wealth legacy for our children and future generations.
Ashley walked us through every detail, showing us how this plan would offer tax-free growth, living benefits, and a guaranteed safety net for our family all with no downside risk. Knowing our children’s futures are secure and that they’ll have access to funds for college, retirement, and beyond is incredibly reassuring. Ashley made this all feel achievable, and we’re excited to keep our wealth-building journey going from here. Thank you, Ashley, for helping us start something meaningful and lasting!
"I was amazed to learn how much money was slipping away in fees and taxes..."
Start your journey to financial success
Implementation
3
receive a customized solution
Tailored Plan
2
Identify your financial needs
Discovery Call
1
Our Process
past events
current events
Hosted by Sharlene Tullao and Ashley Jenkins Money & Matters is a podcast and summit series where real financial experiences meet expert insights. As financial professionals, we’ve navigated the highs and lows of money management both personally and with clients and we know firsthand the challenges and triumphs that come with building wealth. Through candid conversations, personal stories, and actionable strategies, we break down financial success in a way that’s relatable and empowering. Whether you’re overcoming setbacks, growing your wealth, or redefining your financial future, we’re here to guide you every step of the way.
Money & Matters
Hear More From Our Money Moguls
emerald city money mogul
crystal gholston
At Emerald City Money, we’re more than an agency; we’re a family dedicated to helping others build a lasting legacy. Planting the seed of wealth is at the heart of everything we do, as we work to make a difference in lives and families within our communities. Our founder, Ashley is very humble, mission-driven, and genuinely invested in every agent’s success. With a unique growth structure and a warm, welcoming environment, we’re here to empower each other and create a future that’s rich not only in prosperity but in purpose. Together, we're building a brighter tomorrow for ourselves, our clients, and the generations to come
"Ashley is very humble, mission-driven, and genuinely invested in every agent’s success."
Our Money Moguls
3. Who can benefit from emerald city money's services?
- Our services are designed for individuals, families, and small business owners seeking financial empowerment, long-term wealth-building, and legacy planning.
1. What is emerald city money?
- Emerald City Money is a financial consultancy dedicated to empowering individuals and families through personalized financial education, strategic planning, and innovative solutions for wealth-building and legacy creation.
2. What services does emerald city money offer?
- We specialize in personal finance strategies, including life insurance (Term, IULs), retirement planning (Fixed Indexed Annuities), tax-free wealth solutions, mortgage protection, and financial education.
FAQs
3. how does an index universal (iul) policy differ from traditional insurance?
- IUL policies offer both life insurance coverage and tax-free cash value growth tied to market performance, with downside protection to safeguard your investment.
1. What type of life insurance do you offer?
- We offer Term Life Insurance, Indexed Universal Life (IUL) policies, and solutions for mortgage protection, retirement planning, and living benefits.
2. What are living benefits and how do they work?
- Living benefits are features in certain life insurance policies that allow you to access funds if you face critical, chronic, or terminal illnesses—providing financial support when you need it most.
FAQs
3. what are tax-free retirement strategies, and how can they help me?
- Tax-free retirement strategies use tools like IULs and FIAs to grow your wealth without the burden of taxes, ensuring you keep more of your hard-earned savings.
1. What is the million dollar baby strategy?
- The Million Dollar Baby strategy is a financial plan using Indexed Universal Life (IUL) policies to create a tax-free savings account for children, helping them build wealth from a young age.
2. how can i protect my retirement savings from market risks?
- We provide Fixed Indexed Annuities (FIAs) and other solutions that offer guaranteed growth, tax advantages, and protection against market downturns.
wealth building
FAQs
emerald city money
3. how do i schedule a consultation?
- You can schedule a consultation directly through our website, email us, or call our office. Visit the Contact Us page for details.
1. how do i get started with emerald city money?
- Start with a free discovery call to discuss your financial goals. From there, we’ll create a personalized plan and guide you through every step of implementation.
2. do i need prior knowledge to work with you?
- Not at all! Our mission is to educate and empower you, regardless of where you’re starting from. We simplify complex financial concepts to help you make informed decisions.
FAQs
referral questions
1. how does your referral program work?
- Our referral program allows licensed individuals to earn 50% of commissions for closed deals they refer. Non-licensed individuals can also benefit by connecting us with potential clients.
2. can i join emerald city money as an agent or consultant?
- Yes! We’re always looking for motivated individuals to join our team. Visit the Careers page for details on how to apply and grow with us.
FAQs
1. why should i choose emerald city money?
- Unlike traditional firms, we focus on empowerment, personalized coaching, and holistic strategies tailored to your unique needs. We are committed to your long-term success and legacy building.
2. where is emerald city money located?
- We are based in Plano, Texas, but we serve clients nationwide through virtual consultations.
FAQs
- Our services are designed for individuals, families, and small business owners seeking financial empowerment, long-term wealth-building, and legacy planning.
3. Who can benefit from emerald city money's services?
- We specialize in personal finance strategies, including life insurance (Term, IULs), retirement planning (Fixed Indexed Annuities), tax-free wealth solutions, mortgage protection, and financial education.
2. What services does emerald city money offer?
- Emerald City Money is a financial consultancy dedicated to empowering individuals and families through personalized financial education, strategic planning, and innovative solutions for wealth-building and legacy creation.
1. What is emerald city money?
General questions
FAQs
- IUL policies offer both life insurance coverage and tax-free cash value growth tied to market performance, with downside protection to safeguard your investment.
3. How does an Indexed Universal Life (IUL) policy differ from traditional insurance?
- Living benefits are features in certain life insurance policies that allow you to access funds if you face critical, chronic, or terminal illnesses—providing financial support when you need it most.
2. What are living benefits, and how do they work?
- We offer Term Life Insurance, Indexed Universal Life (IUL) policies, and solutions for mortgage protection, retirement planning, and living benefits.
1. What types of life insurance do you offer?
insurance
FAQs
- Tax-free retirement strategies use tools like IULs and FIAs to grow your wealth without the burden of taxes, ensuring you keep more of your hard-earned savings.
3. What are tax-free retirement strategies, and how can they help me?
- We provide Fixed Indexed Annuities (FIAs) and other solutions that offer guaranteed growth, tax advantages, and protection against market downturns.
2. How can I protect my retirement savings from market risks?
- The Million Dollar Baby strategy is a financial plan using Indexed Universal Life (IUL) policies to create a tax-free savings account for children, helping them build wealth from a young age.
1. What is the Million Dollar Baby strategy?
retirement & wealth-building
FAQs
- You can schedule a consultation directly through our website, email us, or call our office. Visit the Contact Us page for details.
3. How do I schedule a consultation?
- Not at all! Our mission is to educate and empower you, regardless of where you’re starting from. We simplify complex financial concepts to help you make informed decisions.
2. Do I need prior financial knowledge to work with you?
- Start with a free discovery call to discuss your financial goals. From there, we’ll create a personalized plan and guide you through every step of implementation.
1. How do I get started with Emerald City Money?
working with emerald city money
FAQs
- Yes! We’re always looking for motivated individuals to join our team. Visit the Careers page for details on how to apply and grow with us.
2. Can I join Emerald City Money as an agent or consultant?
- Our referral program allows licensed individuals to earn 50% of commissions for closed deals they refer. Non-licensed individuals can also benefit by connecting us with potential clients.
1. How does your referral program work?
partnership & referral questions
FAQs
- We are based in Plano, Texas, but we serve clients nationwide through virtual consultations.
2. Where is Emerald City Money located?
- Unlike traditional firms, we focus on empowerment, personalized coaching, and holistic strategies tailored to your unique needs. We are committed to your long-term success and legacy building.
1. Why should I choose Emerald City Money?
additional questions
FAQs
